ChatGPT Ads Monthly Management Service Agreement

1. The Service

The service provides ongoing management of your ChatGPT Ads advertising activity.

The standard monthly service includes management of:

• one campaign
• up to two ad groups
• up to five active ad variations across those ad groups
• context-hint research and ongoing refinement
• ad copy and image/creative direction
• weekly performance monitoring
• bid and budget optimisation where appropriate
• monthly testing and refresh of weaker advertisements where appropriate
• conversion and/or performance review where applicable
• monthly reporting and recommendations

The number of advertisements included refers to active advertisements managed within the agreed campaign, not five completely new advertisements every month.

Advertisements that are performing effectively may remain live rather than being replaced unnecessarily.

2. Work Outside The Agreed Scope

The monthly fee relates to the scope described above.

Additional work may incur an additional fee.

Examples include:

• additional campaigns
• additional offers or funnels
• additional ad groups beyond the included allowance
• more than five active advertisements
• new landing-page builds
• extensive design work
• CRM builds
• email automation
• additional conversion tracking implementation
• website development
• additional reporting requirements
• significant campaign restructures outside the agreed service

Any additional fee will be agreed before the additional work is carried out.

3. Client Account Ownership

Your ChatGPT Ads / OpenAI advertiser account must remain in your ownership and control.

You are responsible for:

• creating and maintaining the advertiser account
• completing any identity or business verification required by OpenAI
• providing accurate account information
• maintaining your payment method
• paying all advertising spend charged by OpenAI
• maintaining access to the website or landing page being advertised

You will grant me appropriate user access to the account so that I can provide the management service.

I will not own your advertiser account or payment method.

4. Advertising Spend

Advertising spend is NOT included in the monthly management fee.

All advertising spend is charged separately by OpenAI to the payment method held on your advertiser account.

You are responsible for maintaining sufficient funds and a valid payment method.

The advertising budget will be agreed with you.

I will not intentionally exceed the agreed advertising budget, although minor variations may arise from the way advertising platforms process campaign spend.

5. Third-Party Platform

ChatGPT Ads is operated by OpenAI, an independent third-party platform.

OpenAI may change its:

• platform
• interface
• features
• campaign types
• advertising policies
• targeting
• bidding systems
• pricing
• review procedures
• reporting
• availability

at any time.

I cannot control or guarantee continued access to any particular OpenAI advertising feature.

Where a platform change materially affects your campaign, I will make reasonable adjustments within the scope of the service.

6. Ad Approval And Account Status

OpenAI makes all decisions concerning:

• advertiser verification
• account eligibility
• advertisement approval
• campaign delivery
• policy enforcement
• account restriction or suspension

I cannot guarantee that an advertisement will be approved or remain approved.

Where possible, I will review platform feedback and make reasonable adjustments to advertisements within the service scope.

7. Advertising Performance

Advertising results cannot be guaranteed.

I do not guarantee:

• impressions
• clicks
• click-through rate
• cost per click
• leads
• bookings
• sales
• purchases
• conversion rates
• cost per conversion
• revenue
• return on advertising spend
• profitability

Advertising performance depends on numerous factors including:

• your offer
• pricing
• market demand
• audience
• context relevance
• website
• landing page
• follow-up
• competition
• advertising budget
• customer behaviour
• OpenAI's advertising systems

My role is to manage, monitor, test and optimise the campaign using the information and tools available.

8. Client Responsibilities

You are responsible for:

• providing accurate business information
• providing appropriate account access
• maintaining a working website or landing page
• ensuring your offer and pricing are accurate
• approving claims used in advertising
• ensuring your services comply with applicable laws
• maintaining appropriate privacy and cookie policies
• obtaining necessary consent for tracking technologies
• responding to leads and enquiries generated
• maintaining any sales or follow-up processes
• informing me of material changes to your offer, pricing or business

You remain responsible for the products and services being advertised.

9. Monthly Fee

The standard management fee is:

£497 per month

plus advertising spend.

Where a promotional or founding-client price has been agreed, the agreed price shown at the time of purchase will apply in accordance with the promotional terms.

The monthly fee is charged in advance.

10. Recurring Payments

By purchasing the monthly management service, you authorise the agreed monthly management fee to be charged automatically to your selected payment method each billing period until the service is cancelled in accordance with this agreement.

Advertising spend is charged separately by OpenAI and is not included in this recurring payment.

11. Initial Trial Offer

Where your purchase is specifically described as a one-month trial, the initial commitment is limited to that trial month.

At the end of the trial period, you may choose whether to continue with ongoing management.

You will not be required to enter a three-month commitment unless this is specifically agreed with you before continuation.

Where no trial arrangement has been stated at the point of purchase, the service will operate according to the standard arrangement stated on the relevant sales or checkout page.

12. Cancellation

The service operates on a month-to-month rolling basis.

You may cancel at any time by giving written notice. No advance notice period is required.

Cancellation will take effect at the end of the current billing month, and the service will continue until that point.

Fees already charged for a service period which has begun are generally non-refundable, except where required by law.

Campaign management will continue until the effective termination date.

13. Pausing Advertising

You may ask for advertising spend to be paused.

Pausing advertising does not automatically pause or cancel the management agreement or management fee unless agreed separately in writing.

If campaigns are paused for an extended period, we may agree an alternative arrangement.

14. Changes To Fees

I may change my management fees in the future.

Existing clients will receive reasonable notice before a price increase takes effect.

No price increase will be applied retrospectively.

15. Reporting And Monitoring

I will monitor the campaign on a weekly basis as described within the service scope.

This does not mean the account will be checked continuously or every day.

Reports and recommendations will normally be provided monthly.

Advertising platforms may experience reporting delays or later attribution of conversions, which may affect the data available at the time a report is prepared.

16. Campaign Optimisation

Campaign changes will be based on available data, professional judgement and the agreed objectives.

Optimisation may include:

• context-hint changes
• copy changes
• image/creative changes
• bid changes
• budget recommendations
• pausing weaker advertisements
• testing new variations
• landing-page recommendations

Not every campaign element will necessarily be changed each month.

Advertisements that are performing effectively may remain unchanged.

17. Conversion Tracking

Where conversion tracking is used, you are responsible for ensuring that appropriate privacy, consent and cookie arrangements are in place on your website.

I can assist with advertising-side configuration where this forms part of the agreed scope.

I cannot guarantee the accuracy of third-party tracking systems or data attribution.

18. Intellectual Property

Once all relevant fees have been paid, you may use advertising copy and campaign materials created specifically for your business.

I retain ownership of my:

• frameworks
• processes
• methods
• templates
• know-how
• systems
• training materials

unless otherwise agreed.

19. Confidentiality

Each party agrees to keep confidential business information received from the other party confidential.

Confidential information may only be disclosed where:

• necessary to perform the service
• authorised by the relevant party
• required by law

20. Data Protection

Each party will comply with applicable UK data-protection legislation.

My processing of your personal information is explained in my Privacy Policy.

Where I process personal information belonging to your customers or leads solely on your behalf, you will normally act as controller and I will act as processor.

In those circumstances:

• I will process personal information only on your documented instructions unless required otherwise by law
• I will ensure persons authorised to process the information are subject to appropriate confidentiality obligations
• I will take appropriate technical and organisational measures to protect the information
• I will reasonably assist you with data-subject requests relating to information I process on your behalf
• I will notify you without undue delay if I become aware of a relevant personal-data breach affecting information processed on your behalf
• I will not appoint a sub-processor to handle relevant client personal information without ensuring appropriate data-protection arrangements are in place
• at the end of the service, I will delete or return personal information processed on your behalf where reasonably required, subject to legal retention obligations
• I will provide reasonable information necessary to demonstrate compliance with these obligations

You remain responsible for determining the purposes and lawful basis for processing your customers' or leads' personal information.

21. Sub-Processors And Software

Providing the service may require use of third-party platforms or software.

These may include:

• OpenAI
• CRM systems
• email platforms
• analytics tools
• cloud-storage providers
• payment systems
• automation software
• communications platforms

Where applicable, third-party providers operate under their own terms and data-protection arrangements.

22. Limitation Of Liability

Nothing in this agreement limits liability where it would be unlawful to do so.

Subject to this, I am not liable for indirect or consequential losses arising from:

• loss of profits
• loss of sales
• loss of revenue
• loss of opportunity
• advertising performance
• account restrictions
• ad rejection
• third-party platform outages
• third-party software errors
• changes made by OpenAI
• inaccurate information supplied by you
• your sales or follow-up processes

My total liability relating to the service will not exceed the management fees you paid to me during the three months immediately preceding the event giving rise to the claim, except where such limitation is prohibited by law.

23. No Guarantee Of Commercial Results

The service is a professional advertising-management service.

It is not a guarantee of commercial success.

You remain responsible for business decisions made on the basis of advertising results.

24. Termination By Service Provider

I may suspend or terminate the service where:

• invoices remain unpaid
• you repeatedly fail to provide required information or access
• you request activity that may breach law or platform policies
• false or misleading information has been provided
• abusive or inappropriate behaviour occurs
• continuing to provide the service would create material legal, reputational or regulatory risk

Where reasonably possible, I will notify you before termination.

25. What Happens When The Service Ends

When the service ends:

• your advertiser account remains yours
• you remain responsible for advertising spend
• my access to the account may be removed
• active advertising can be paused or left running according to your written instructions
• outstanding invoices remain payable
• ongoing monitoring and optimisation ends

I recommend removing my user access once the service has ended.

26. No Legal, Tax Or Financial Advice

The service relates to advertising, systems and implementation.

It does not constitute legal, accounting, tax or financial advice.

You should obtain appropriate professional advice where needed.

27. Governing Law

This agreement is governed by the laws of England and Wales.

Any dispute will be subject to the jurisdiction of the courts of England and Wales unless applicable consumer law requires otherwise.

28. Acceptance

By completing the agreement form and proceeding to payment, you confirm that:

• you have read and agree to this agreement
• you understand the service scope
• you understand advertising spend is separate
• you authorise recurring management payments where applicable
• you understand advertising results cannot be guaranteed
• you understand your advertiser account remains under your ownership
• you understand OpenAI is an independent third-party platform