Here's the thing.
You get the lead. Great!
Then... nothing.
They downloaded your freebie, maybe replied to one email, and then just went quiet.
And it's not because they didn't like you. It's because nobody followed up with them in a way that felt worth replying to.
Leads don't go cold because people aren't interested. They go cold because there's no system nudging them along.
And if you're manually trying to remember who to follow up with and when, you're not running a nurture sequence, you're just hoping.
