Privacy Policy

PRIVACY POLICY

Last updated: September 2026

Jennifer Parker (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and share personal information in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Data (Use and Access) Act 2025, the Privacy and Electronic Communications Regulations 2003 (“PECR”), and other applicable UK data-protection and privacy legislation.

1. WHO WE ARE

Business Owner: Jennifer Parker

Business Type: Sole Trader

Business Name: Jennifer Parker Virtual Assistant

Business Address: C/O APH Accountants Ltd, 259 Wallasey Village, Wallasey, CH45 3LR

Email: [email protected]

Website: www.jp-va.com

We provide business support, systems, CRM, automation, digital sales journey, advertising and related consultancy and implementation services.

For personal information relating to our own customers, enquiries, website visitors, suppliers and business contacts, we generally act as the data controller.

Where we access or process personal information belonging to one of our clients, for example customer, lead or CRM information, solely in order to provide services on that client’s instructions, we may act as a data processor, with the client remaining the data controller.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information directly from you when you contact us by email, telephone, social media or messaging platform; complete an enquiry, booking, application or contact form; purchase a service; attend a call, masterclass or event; enter into a contract with us; join our mailing list; communicate with us during delivery of a service; provide access to a CRM, advertising account, website or other digital platform; or interact with our website, advertising or online content.

We may also receive information from third-party platforms and service providers where appropriate, including payment processors, booking systems, CRM systems, advertising platforms, analytics providers and other software used to operate our business.

3. PERSONAL INFORMATION WE MAY COLLECT

Depending on your relationship with us, we may collect:

Contact and identification information:

• full name

• business or trading name

• email address

• telephone number

• billing or correspondence address

• job title or role

• website address

• social-media profile information

• other relevant business contact information

Billing and transaction information:

• billing address

• invoice details

• payment history

• VAT information where applicable

• services purchased

• transaction references

• payment status

Payments may be processed by third-party payment providers such as Stripe or another secure payment processor.

We do not normally collect or store full debit or credit-card details ourselves where payment is handled by a third-party provider.

Service and account information may include:

• account names and identifiers

• advertising account information

• website and landing-page information

• CRM information

• campaign information

• analytics and conversion data

• automation and workflow information

• business processes

• marketing information

• information about your audience, customers or business operations

4. CLIENT CUSTOMER AND LEAD DATA

Where we provide CRM, automation, advertising or systems-management services, we may have access to personal information belonging to our client’s customers or leads.

This may include names, email addresses, telephone numbers, enquiry information, booking information, customer status, lead information, campaign attribution information and information contained within a CRM or related system.

In these circumstances, we will normally process the information on behalf of the client and in accordance with their instructions.

The client remains responsible for ensuring that they have an appropriate lawful basis for collecting and using their customers’ and leads’ personal information.

5. WEBSITE AND USAGE INFORMATION

When you visit our website, certain technical information may be collected automatically.

This may include:

• IP address

• browser type

• device information

• pages visited

• referral source

• approximate location

• date and time of visits

• website interactions

• campaign or tracking information

We may use analytics and tracking technologies to understand how visitors use our website and how our marketing performs.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar storage and access technologies, including analytics tools, tracking pixels, tags and scripts.

Strictly necessary technologies may be used where required for the website or a service requested by you to function.

Where consent is required by law, we will obtain your consent before using non-essential technologies.

You can manage or withdraw your preferences through the cookie controls available on our website.

For further information, please see our Cookie Policy.

7. WHY WE USE YOUR PERSONAL INFORMATION

We may use personal information to:

• respond to enquiries

• discuss services with prospective clients

• provide quotations or proposals

• enter into and manage contracts

• provide purchased services

• arrange calls, consultations or meetings

• manage CRM, automation, advertising or digital systems

• create, manage and monitor advertising campaigns

• manage client accounts and access

• communicate during a project or service

• issue invoices and collect payment

• maintain accounting and business records

• provide support

• improve our services

• manage our website and digital platforms

• measure website, campaign or marketing performance

• protect our business from fraud, misuse or non-payment

• comply with legal, tax and regulatory obligations

• send marketing communications where permitted

8. OUR LAWFUL BASES FOR PROCESSING

We only process personal information where we have an appropriate lawful basis.

Depending on the circumstances, we may rely on:

Contract

Where processing is necessary to enter into or fulfil a contract with you, or to take steps you request before entering into a contract.

Legal obligation

Where processing is necessary to comply with legal, accounting, tax or regulatory obligations.

Legitimate interests

Where processing is reasonably necessary for the operation and protection of our business and does not unfairly override your rights.

This may include managing client relationships, responding to business enquiries, administering and improving our services, analysing performance, protecting against fraud or misuse, pursuing legitimate unpaid debts and maintaining business records.

Consent

Where you have specifically agreed to a particular use of your information.

Where processing is based on consent, you may withdraw that consent at any time.

9. MARKETING COMMUNICATIONS

Where permitted by law, we may send information about our services, products, events, offers and business updates.

Where consent is required, we will obtain it before sending marketing communications.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us at:

[email protected]

Unsubscribing from marketing does not prevent us from sending necessary transactional or service-related communications.

10. ADVERTISING, CRM AND AUTOMATION SERVICES

Where you engage us to provide advertising, CRM, automation or digital-systems services, we may need access to third-party systems or platforms.

These may include:

• ChatGPT Ads / OpenAI advertising accounts

• CRM platforms

• websites and landing pages

• analytics tools

• email marketing systems

• automation platforms

• booking systems

• payment systems

• social-media or advertising accounts

We will only access information reasonably necessary to perform the agreed service.

Where we process personal information belonging to your customers or leads on your behalf, we will normally act as a processor and use that information in accordance with your instructions and the relevant service agreement.

11. CHATGPT ADS AND ADVERTISING CAMPAIGNS

Where we provide ChatGPT Ads or other advertising-management services, we may process information including:

• advertiser account details

• account and campaign identifiers

• advertising budgets

• campaign objectives

• ad groups

• advertising copy and images

• context hints

• destination URLs

• conversion events

• campaign analytics

• impressions

• clicks

• conversion information

• tracking and attribution information

Advertising platforms such as OpenAI are independent third parties and operate under their own terms and privacy policies.

Clients should review the privacy and data-processing information provided by any advertising platform they use.

We do not control how independent third-party platforms process personal information for their own purposes.

12. WHO WE MAY SHARE PERSONAL INFORMATION WITH

We may share personal information with trusted third parties where necessary to operate our business, provide our services or comply with legal obligations.

These may include:

• payment processors

• accountants and bookkeeping providers

• CRM platforms

• email and marketing platforms

• automation software

• website and hosting providers

• cloud-storage providers

• advertising platforms

• analytics providers

• scheduling and booking systems

• communications platforms

• contractors or subcontractors

• legal, insurance or professional advisers

• government, regulatory or law-enforcement bodies where legally required

Where a third party processes personal information on our behalf, we take reasonable steps to ensure appropriate data-protection arrangements are in place.

We do not sell personal information.

13. INTERNATIONAL DATA TRANSFERS

Some service providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure an appropriate lawful transfer mechanism or safeguard is in place.

14. HOW WE KEEP PERSONAL INFORMATION SECURE

We take reasonable technical and organisational measures to protect personal information from unauthorised access, accidental loss, misuse, alteration, disclosure or destruction.

These may include password protection, secure cloud services, multi-factor authentication, restricted user access and appropriate access controls.

No internet-based or third-party system can be guaranteed to be completely secure.

15. ACCOUNT ACCESS AND PASSWORDS

Where access to a third-party platform is required, we will normally ask clients to grant us appropriate user or administrator access rather than sharing passwords where the platform permits this.

Clients should retain ownership and control of their own business, advertising, CRM and payment accounts.

We will not ask clients to provide debit or credit-card details for the purpose of paying advertising-platform charges.

Where advertising services are provided, the client will normally remain responsible for their advertising account, payment method and advertising spend.

16. HOW LONG WE KEEP PERSONAL INFORMATION

We do not keep personal information for longer than necessary.

The period for which information is retained will depend on:

• why it was collected

• whether an ongoing client relationship exists

• contractual requirements

• tax and accounting requirements

• legal obligations

• whether information may reasonably be required to establish, exercise or defend legal claims

Client and financial records may be retained for the period required by applicable tax, accounting and legal requirements.

Information no longer required will be deleted, anonymised or otherwise disposed of appropriately.

17. CHILDREN’S INFORMATION

Our services are intended for adults and businesses.

We do not knowingly offer our business services directly to children under 18 or intentionally collect their information for these purposes.

18. YOUR DATA-PROTECTION RIGHTS

Depending on the circumstances, you may have rights including:

• the right to be informed

• the right of access

• the right to rectification

• the right to erasure in certain circumstances

• the right to restrict processing in certain circumstances

• the right to object to certain processing

• the right to data portability in certain circumstances

• the right to withdraw consent where processing is based on consent

• rights relating to certain automated decision-making

These rights do not apply in every circumstance and may be subject to legal exemptions.

To exercise a right, contact:

[email protected]

We may need to verify your identity before responding.

19. AUTOMATED DECISION-MAKING

We do not currently use personal information to make solely automated decisions about individuals that produce legal or similarly significant effects as part of our normal client services.

20. THIRD-PARTY WEBSITES AND PLATFORMS

Our website and communications may contain links to third-party websites, applications or platforms.

Those third parties operate under their own privacy policies and are responsible for their own processing of personal information.

21. DISCLOSURE REQUIRED BY LAW

We may disclose personal information where reasonably necessary to:

• comply with a legal obligation

• respond to a lawful request from a regulator, court or law-enforcement authority

• protect our legal rights

• investigate fraud or unlawful activity

• establish, exercise or defend legal claims

• pursue legitimate unpaid debts

22. DATA BREACHES

If we become aware of a personal-data breach, we will assess the circumstances and take appropriate action.

Where required by law, we will notify the Information Commissioner’s Office and/or affected individuals within the applicable legal timeframe.

23. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices or applicable law.

The latest version will be published on our website with its last-updated date.

24. COMPLAINTS

If you have concerns about how we use your personal information, please contact us so that we can investigate and respond.

Jennifer Parker

Email: [email protected]

Address: C/O APH Accountants Ltd, 259 Wallasey Village, Wallasey, CH45 3LR

You also have the right to raise a concern with the Information Commissioner’s Office.

Further information is available at ico.org.uk.

25. CONTACT US

Jennifer Parker

Email: [email protected]

Business Address: C/O APH Accountants Ltd, 259 Wallasey Village, Wallasey, CH45 3LR

Website: www.jp-va.com